NJRD - Global Design and Lifestyle Brand

In 2020, Bernadotte & Kylberg launched a new global design and lifestyle brand in partnership with Nordic Nest, Scandinavia’s leading online e-commerce player in interior design. In the collaboration, Bernadotte & Kylberg is responsible for all design, with the brand gaining a strong global presence from day one, reaching 70 markets in over 10 languages via Nordic Nest’s online platform. Scandinavian nature and lifestyle are at the core of the brand, which embraces the colors and shapes of nature in a playful, graphic way in design objects that find a natural place in our surroundings and homes. The brand’s first collection consists of tufted and woven rugs, a series of tableware in four colors, and soft throws made of recycled cotton using a contemporary design language, sprung from Scandinavian minimalism